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By Kitewriter, Feb 29 2016 03:24PM

Content Marketing is a new industry buzzword used to describe the method of generating widely accessible content to specific target audiences who in turn become a profitable source. Content Marketing has quickly become a popular method of marketing for many businesses with the creation of blogs, active participation in social media and the development of articles to be published in mulitple outlets. You could say that this blog post is a marketing device by Kitewriting and it would be true. However by offering genuinally helpful advice, we can further support our clients and produce relevant content. Good Content Marketing should prioritise the businesses' concern over their brand, it's purpose, and be relevant to their client or consumer base.


Many marketers use similar tactics to Kitewriting. These include supermarkets that offer recipes, university tutors writing articles for media outlets and bloggers who share tips and tricks on how to use items that they sell. This tactic should not be overly pushy and should deliver truly helpful advice. However, there are other kinds of Content Marketing that uses a different approach which is equally as valid.


Consider how content marketing represents your brand
Consider how content marketing represents your brand

Some businesses prefer to prioritise their content towards search engines such as Google. Through the use of SEO (Search Engine Optimization) you'll find their content easily on the first page. There are many rules towards using SEO effectively. The use of outbound links, the length of the article, the use of images, the use of meta tags... All contribute to SEO. Sometimes you will find that the quality of writing is not as good as other company blogs. That may be because they are trying to force certain key phrases into their article that the client may use to search on Google. There are occassions when high quality writing isn't neccessary but SEO is essential. Alternatively there are times where clients can become wary of websites that use strange grammar and too much repetition in their content. Clever Content Marketing is having the brand awareness and capability to recognise the purpose of the buisinesses' Content Marketing, and therefore realise what the correct balance should be between high quality and useful content vs effective use of SEO.


We hope this blog post has been helpful to you. Please feel free to leave your opinions on our article as a comment. Do you agree? Do you have any additional tips you would like to share? Do take a look at our article writing service and our social media management service. Feel free to contact us directly at: admin@kitewriting.co.uk


As always, please feel free to leave a comment, send us a Facebook message or give us a tweet. We look forward to reading your comments!

By Kitewriter, Jan 27 2016 11:44PM

Let's be honest. Finding the right editor for you isn't always a task that's simple nor easy. There are hundreds of editing agencies and freelancers advertising their services online just like Kitewriting. What makes an editor suitable to the writer? We believe the first step to finding a great editor is to consider what qualities you would like the editor to have. Here's some food for thought.


Do you require professional feedback?

Make sure your editor is qualified. If you would like to recieve feedback from someone who can provide a high quality service and has a comprehensive understanding of grammar and other literary principles, then check that they have the appropriate qualifications. Your editor should have certificated evidence that they have been trained in Creative Writing, English Language, English Literature or Publishing. They should also be willing to show samples of their previous work at your request.


Often it is best to contact editors directly through their website or through their social media accounts. It is not always the case, but some large company websites that encourage writers to sign up and 'hire freelancers' provide low qualitiy services that will lead to disappointment and valuable time wasted. This is because many editors have not been checked by the company itself and are simply not qualified.


What kind of feedback and editing service do you wish to recieve?

When contacting an editor you should also be very specific about the kind feedback you wish to recieve. Would you like someone to edit your work for you? Or would you rather have support from an editor and general feedback in regards to your plot? Do you need someone to look out for clichés or repetition? Not all editors enjoy being flexible. Some prefer to specialise in certain aspects or genres of editing.


Consider:

> Who is the main audience my writing is directed towards? Does this editor have experience with this?

> What genre is my work? Would I prefer an editor who specialises in the field?

> Do I wish to recieve feedback through a word processor document, through an e-mail, through Skype, or face to face?

> What feedback would be most benefitial to me?

> How often do I wish to recieve feedback?


What is my budget for an editor?

Sieving through the endless editor rates can be a nightmare. While some editors charge their service by the hour others charge for the number of words or pages they recieve from you. What makes it more complicated is that every editor can offer a slightly different service, too. It will also depend on whether you would like an essay, novel or poem edited.


Currently the best guide available online would be through writers digest. They offer pricing guides to freelance editors. By looking through the guide you will notice that different types of editing will vary in price.


On average writers charge $64 or £45 per hour for business advertising.

On average editors charge $31 or £15 per hour for proofreading.


If you would like to compare these prices with our professional service, please feel free to browse.


Look local first

There are multiple benefits for prioritising a local editor. The first benefit is that you can be certain that their grammar and editing will fit the local dialect. For example British spelling and grammar can be slightly different to American spelling and grammar. You may also have the opportunity to meet them face to face which can be especially helpful for longer projects.


Check that your editor is flexible

If you are looking for an editor to help develop your literary vision such as a project or anthology of poems, check to see if they can offer a personalised service for you. Can they contact you in your preferred method of communication? Are they aware of the feedback you require? Do they respond quickly to all enquiries? Are they able to offer alternatives to services and are they willing to go the extra mile for you? Trust and confidence in your editor should be crucial factors in your decision making.



We hope this blog post has been helpful to you. Please feel free to leave your opinions on our article as a comment. Do you agree? Do you have any additional tips you would like to share? If you would like to know more about our editing and feedback services please click here, or contact us directly at: Kitewriting@gmail.com


As always, please feel free to leave a comment, send us a Facebook message or give us a tweet. We look forward to reading your comments!

By Kitewriter, Aug 31 2015 03:00PM



Have you ever felt lost in your writing? Have you reached a point where you’ve hit an intangible wall that simply refuses to budge? Perhaps you’ve reached a point where you have been unable to write any further? While some may call this writer’s block, others remain silent as they give up and throw away the last months of their work. You don’t have to do this! The good news is that a plan can save a piece of writing, no matter where it is in production. But our best advice for writers is to try and plan ahead first. That way, your writing will remain on track and you save an immense amount of time, effort and stress.


How a plan can help writers


Well formed plans provide your faithful go-to when you hit a block. When you run out of fuel, you can simply examine your plan and steer back on topic. Plans can also help you realise when sometimes, the first idea you had actually wasn’t your best. Through planning, we can consider various options and possibilities, before choosing one that we are confident about writing.


As editors, we often detect writing that has been made ‘off the cuff’ without planning in advance, and writing that has been thoroughly planned. It’s especially important for academic writers to consider their audience through planning. An effective plan helps you to make sure you answer the question you intend to answer.


The myths about planning


Plans make writing boring


It is entirely natural for writers not to stick exactly to the plan. Planning ahead is one thing, writing it is another. When interviewed, many writers may discuss about how the ending surprised them just as much as it did the reader. This doesn’t mean that the writer didn’t use a plan to guide their writing in some shape or form. Plans have many functions, rather than simply outlining the details of each chapter. For example, you can use it to remind you what a character’s eye colour is, or to remind you of a smaller plot line that will need wrapping up. This helps you to keep your writing consistent, which will be appreciated by the reader. Your planning could function as your prompt, and it could include a collage of images or links to music tracks to help you write.


It’s impossible to plan my writing project


There are a variety of plans available for the use of a writer, no matter the writing platform. Even if you wish to write a series of haikus, planning can still assist you. For example, are you hoping to maintain a particular theme in your poetry? Is there a specific image or idea that you want to convey to your audience? By simply making a note of this, you are planning ahead and are more likely to achieve your goals.


Plans take a long time to write


The great thing about taking control of your writing is that you can develop a plan to suit you. If you are eager to get started – just jot a few relevant details down on the side. Is there a crucial idea or twist you need to remember? Do you have an image of the character already? There are many types of plan, each with their own advantages and disadvantages. We will be discussing these in our upcoming blog posts, so stay tuned.



We hope this blog post has been helpful to you. If you would like to know more about our editing and feedback services please click here, or contact us directly at: Kitewriting@gmail.com


As always, please feel free to leave a comment, send us a Facebook message or give us a tweet. We look forward to reading your comments!


By Kitewriter, Aug 28 2015 11:29AM

Worldbuilding can be one of the most enjoyable and rewarding aspects of writing. Fantasy writer Gregory Delve tells us how.




The first thing I do when creating a new setting is to list some of the key features I want to include. These starting points will help to guide me as I explore my chosen genre. If I’m writing a science fiction, for instance, my short list might look something like this:


• Relics of a past age

• Unusual cultures

• Biotechnology

• Alien life


These decisions will help me to understand the nature of the story I want to tell. By looking at them, I can already tell what kind of conflicts and themes are available to me. Time to start fleshing out the details.


In our vision of the future, let humanity take refuge in the husks of ruined skyscrapers, fortified warehouses and overgrown shopping centers. Let digital technology be mythic and unknowable. Mobile phones and laptop computers are just husks of dead plastic, once animated in ways the people of this age can never hope to replicate. These relics of the past age serve as clues for the reader, hinting at the rich and complex history behind it.


Imagine how main characters might live. They are probably scavengers, rooting through the ruins to make a living by selling on what they find, or perhaps deciphering dusty schematics to create engines and machinery.


If we wanted, we could nail down every detail about these old relics and the technology available. We don’t want to do that, since those details aren’t important yet. As long as we know how they tie into the world, we can move on. We’ve got three more aspects of our fledgling world to work with. We know that the knowledge and glory of the past age has been lost. Perhaps alien life could be responsible.


Imagine a meteorite blazing through the sky, crashing into the earth, and causing a cataclysm the likes of which humanity has never seen. As the meteor makes impact, alien spores are released into the atmosphere. Civilization as we know it is wiped out in a day. Global winter sets in. Alien creatures are spotted hanging still and silent in the ashen sky, tentacles trailing beneath them.


It should have become obvious by now how we can work with our starting points like clay, molding them in interesting or unexpected ways to conjure up rich, powerful images. We can expand our ideas in logical direction using what we already know.


So where will we take our world next? What if our aliens where composed of a gelatinous substance that can be used for genetic modifications? What if four or five factions evolved, each developing their own unique cultures in response to this new technology? If we took the time to hammer out these details, we’d have a world containing everything we wanted to have in the first place.


Don’t be afraid to let ideas flow. You’re under no obligation to use any of them later on. The more ideas you have, the more will come to you, and the more you will end up discovering about your setting. At some point, the world will begin to breathe on its own, springing to life before your very eyes. You’ll be surprised by how much time you spend living in it.


Did you like this article? Let Greg know – Send him a tweet, or leave a comment below.


We hope this blog post has been helpful to you. If you would like to know more about our editing and feedback services please click here, or contact us directly at: Kitewriting@gmail.com


As always, please feel free to leave a comment, send us a Facebook message or give us a tweet. We look forward to reading your comments!




By Kitewriter, Aug 24 2015 06:47PM

Adam Randall is a professional writer who works for a large eCommerce company. He has kindly offered to share his knowledge through this blog post today.


I work as a Content Marketer for a website called Sellr, and part of my role involves writing at least five articles on their blog. It’s a full time job and I have a reasonable salary. I love writing and I feel extremely lucky to have a job which is entirely based around writing. But the good news is that you can do it too and I want to use this blog post to help you realise that your writing really is a worthwhile hobby which can lead to a career.


Back in 2011, a friend of mine suggested that I start a blog. It seemed like a fun idea, so I started to do so. At first, I was writing a new blog post every single day, but I soon realised that it was not really sustainable for me to produce so many pieces of writing. Eventually, I settled on three blog posts a week (with additional writing beyond that). I initially found it hard to keep coming up with ideas, but by this point, it’s second nature to do so. In 2012, I started a webcomic as well, which I also find easy to regularly update. Again, it was a case of being hard to at first, but eventually updating it became second nature.


A lot of people might think that such a hobby was a bit of a waste of time; in fact, even if you have your own blog, you still might think something like that. ‘Blogging is fun,’ I hear you say, ‘but ultimately there is nothing to gain from it’ but, if you do think that, then you’re quite wrong! I encourage any writer to start a blog, because it will be worthwhile no matter what area of writing you’re hoping to get into.


Firstly, what if you’re not too into non-fiction writing and would prefer to be a novel writer? Well, it’s a perspective I can understand; I used to feel the exact same way! Initially I was sceptical of blogging, but eventually I began to enjoy it. How does it help my ability to write prose? Well, you see, every time you do some writing, you get a little better. It doesn’t matter what kind of writing you do, but keeping to any kind of regular schedule like this will ensure that your writing voice stays strong, so if you didn’t write any fiction for a while, but did keep to your blog, you’d then be able to get into fiction writing again quite easily. That’s not to mention that doing this can help you to build an audience before you even have a book out.


But if you want to get into journalism, then you should absolutely start a blog. The fact that you’ll be regularly churning out pieces of non-fiction will mean that you’ll really help to build up your journalistic style. If you have been able to regularly stick to a blog for any extended period of time (especially if you built an audience) it will look very good to employers in the world of writing and would make a fine addition to any CV. Thanks to my blog, I’ve done a lot of paid writing work for SmartDatingUK and I also wouldn’t have my current job without it. There are several other things I’ve done too, including having some fiction published. Though most of my experience is technically content marketing, rather than of journalism, I feel like I am in the right place in my career for my current age and am heading in the right direction for explicitly journalistic work. For now, I’m happy with what I do.


You, too, could get into the world of writing. I think starting a blog is a very good first step towards a career as a professional writer, and if you’ve ever thought about doing so, now is as good a time as to get one started! I think that Kitewriting offers a tremendous service; the combination of advice, editing and proofreading could be perfect for those of you who are taking your first steps as a professional writer… Or for those of you who are already professional writers, but need some help to save you some time. Either way, as someone who is a part of the world of writing, I can honestly say that this is a great service.


By Adam Randall


Like this blog post? Let Adam Randall know through Twitter, or his blog page.


If you would like to know more about Kitewriting’s editing and feedback services please click here, or contact us directly at: Kitewriting@gmail.com


As always, please feel free to leave a comment, send us a Facebook message or give us a tweet. We look forward to reading your comments!



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